Innovation.

For accident-free, emission-free mobility.

Mercedes-AMG Project ONE


Mercedes-AMG Project ONE: Formula 1 technology for the road.

Mercedes-AMG Project ONE


Mercedes-AMG Project ONE: Formula 1 technology for the road.

Front and side view of the Mercedes-AMG Project ONE.

The globally unique show car Mercedes-AMG Project ONE combines monumental racetrack performance and Formula 1 hybrid technology suitable for daily use with exemplary efficiency. In so doing, it provides a look ahead to how AMG will define 'Driving Performance' in future.

Concept EQA


The Concept EQA - electric athlete.

Concept EQA


The Concept EQA - electric athlete.

Front view of the Concept EQA.

With the Concept EQA, the electric initiative of Mercedes-Benz is picking up even more steam. The show car demonstrates how the EQ strategy can be transferred to the compact class and at the same time is another example of the systematic evolution of the design idiom of Sensual Purity.

Concept EQ


Concept EQ – mobility re-imagined.

Electric mobility: Mercedes-Benz is throwing the switch.

Concept EQ


Concept EQ – mobility re-imagined.

Electric mobility: Mercedes-Benz is throwing the switch.

EQ: the new brand for electric mobility.

Front and side view of the Mercedes-Benz Concept EQ.

EQ: the new brand for electric mobility.

Mercedes-Benz presented its new product brand for electric mobility at the Paris Auto Show: EQ. The name EQ stands for "electric intelligence" and is derived from the Mercedes-Benz brand values "emotion and intelligence“. The new brand comprises all essential aspects related to customer-focused electric mobility, and goes beyond the vehicle itself.