Born in motorsport: in 1952, Mercedes-Benz achieved great international success with the 300 SL race car (W 194). "SL" – the letters stand for "super light". Since 1954, the legendary SL has lived through series production vehicles, starting with the 300 SL "Gullwing". Every generation continues the unique tradition.

The presentation of the 600 at the Frankfurt International Motor Show Germany in September 1963 was a real sensation. Conceived as an exclusive representative vehicle for the highest demands, the new top-of-the-line model was equipped as standard with technical features that were unique and represented the state of the art at the time.

With great diversity, in January 1976 the new mid-range generation (W 123) impressed customers who waited up to a year at first for their car due to the high demand. The saloon was followed in 1977 by the coupé, a saloon with a long wheelbase and with the first ever factory-built estate.

An event eagerly awaited by the public and the trade press was the presentation of the compact 190 and 190 E saloon models on 8 December 1982. The two models did not replace any previous models, but added a third main line to the traditional Mercedes-Benz passenger car range. The new model range was characterised by more compact dimensions, reduced weight and increased economy, without compromising on driving characteristics, safety and reliability.

The Benz patent motorcar is the world's first automobile. Carl Benz designed it in 1885 and filed for a patent on 29 January 1886 under the name "vehicle with gas engine operation". The patent number 37435, granted by the Imperial Patent Office in Berlin, is the birth certificate of the automobile.

In 1900, on the initiative of Emil Jellinek, Daimler-Motoren-Gesellschaft developed a vehicle that deviated significantly from the carriage construction principle usually used up to then. Emil Jellinek initiated the development of a completely new automobile with a light, powerful engine, long wheelbase and low centre of gravity. According to Jellinek's then ten-year-old daughter, the new model to be developed first bore the name "Mercedes".

In 1959, Mercedes-Benz introduced an industry-leading innovation – the safety bodyshell. The concept of designer Béla Barényi: crumple zones at the front and rear and a strong passenger compartment in between. The first vehicle was the high-class saloon of the 111 model series, affectionately called the "fintail”.

The EQS is the first fully electric luxury saloon from Mercedes-Benz and is the first model to be built with the modular architecture for luxury and upper-class electric vehicles. The MBUX Hyperscreen, a high-resolution user interface that extends over the entire width of the dashboard, is also celebrated as a world first in series production vehicles.

Welcome to the world of Mercedes-AMG. We believe in competition, ideas, peak performance, and superiority. The meeting point between engineering and a very special attitude. With this claim, we create automotive performance for the racetrack, and for the road.

Mercedes-Maybach pairs Mercedes-Benz innovation with Maybach’s unique brand of luxury. Here, performance is paired with exclusivity. Traditional craftsmanship with modern digital technologies.

Experience all the milestones of the Mercedes-Benz brand and enjoy exciting insights into the history of the inventor of the automobile.