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Grow up


"Grow up." – Stories of a new generation.

Grow up


"Grow up." – Stories of a new generation.

Two young women sitting on the roof an A-Class Saloon.

"Grow up" is the motto of the new digital marketing campaign for the family of compact vehicles from Mercedes-Benz. Five films tell the stories of young people and of growing up in the modern world with all its highs and lows. One of the protagonists is US rapper A$AP Rocky. The films were directed by award-winning Swedish director Gustav Johansson. He produces the stories in a young, authentic look and integrates the vehicles in a natural way.